India’s government on Tuesday announced that its hand sanitiser brand Empanada will soon be priced at Rs. 890 per litre.
This is nearly double the Rs. 800 price of the brand that was launched last year.
The government said that the price hike was aimed at ensuring that consumers have access to the brand and to make the brand available to everyone.
The brand, which is owned by Nestlé India, is available at most supermarkets and grocery stores in India, but it has also been sold in private retail outlets and online.
The brand was launched in 2010.
The government said the price increase was part of its strategy to help reduce the cost of living.
“The price increase has been designed to increase access to Empanadas by helping to reduce the price of consumption and hence, it is intended to ensure that everyone can avail the product,” said Anupam Khanna, director, marketing and supply chain, Nestlé’s India unit.
The company said that Empanades were the only brand of hand sanipers that are available in India.
“There are about 20 brands of hand dryers, but Empanade is the only one that can be purchased at a price that can compete with the other brands,” he added.