Taco Bell is launching a new food truck in Atlanta
The Taco Bell chain is rolling out a new mobile food truck to take on its competitors in the Atlanta market, a company spokesman told ABC News.
The truck will roll out from June 20 in the Downtown Atlanta area, said Taco Bell spokesman Mark Wengraf.
He said the new truck will be equipped with the company’s latest mobile technology.
The company is partnering with the local food truck industry, Taco Bell spokeswoman Heather Eason told ABCNews.
The partnership will also include a partnership with an Atlanta restaurant.
The new mobile truck will feature new equipment, Wengraf said.
The brand has already sold its truck in Dallas, Austin and Nashville.
The new truck, Wenraf said, will not be able to make the same level of sales as its previous trucks.
The trucks will be able pick up customers who do not already have an order, Wienraf said.